Partnering” has a unique meaning to Keurig Green Mountain. Like other organizations, the specialty coffee and brewing system company, headquartered in Waterbury, Vermont, forms strategic relationships with key suppliers. Whereas
partnering entails creating mutual value, for Keurig Green Mountain
(Keurig), it also means giving back to local communities.
At the company’s annual Top 100 Supplier Conference, where key
suppliers come from around the world to meet with senior leadership,
there is a volunteering component in which attendees can perform
charitable work alongside Keurig employees.
“Supply management practitioners often use the word ‘partner’
to talk about their supplier relations,” says Amena Smith, director,
indirect procurement at Keurig. “But we’re partnering with our top
100 suppliers on a whole different level.”
THE IMPORTANCE OF INVOLVEMENT
Supplier conferences like the Top 100 event generally have a social
activity — such as a golf outing, baseball game or bowling tournament
— to create interaction between the host business and participants.
Keurig has decided to take a different approach, and instead focuses
on one of the company’s tenets: community involvement.
Keurig Green Mountain
incorporates one of its core values
— community involvement — when
partnering with suppliers.